MISSION: One joined-up plan across social, content, community, SEO, digital PR, CRM, influencers and affiliates, research, paid media and podcasts, with AI search built in from day one.
Our founder came into marketing through sales and commercial leadership, so every plan is judged on pipeline, acquisition cost, lifetime value and margin.
One story, one goal, but each channel does the job it does best. Social builds discovery, content earns trust, community and CRM drive loyalty.
AI makes good specialists faster. It does not decide what they should work on. Tools should fit the plan, not replace it.
Take a single service when you need expert help on one channel, or combine them into a full marketing strategy led by a fractional CMO.
Technical, content and authority plans with GEO and AEO built in for AI-driven search.
Open fileStrategy and day-to-day social media management, with platform roles, content, creators and reporting tied to growth.
Open fileTopic architecture, editorial systems and briefs built for search, AI answers and conversion.
Open fileProgrammes for Discord, social and events that build loyalty and lift lifetime value.
Open fileData-led campaigns and expert commentary that earn coverage, links and AI citations.
Open fileCreator and affiliate programmes with fair, trackable deals. Hybrid deals available for creators and affiliate sites.
Open fileSegmentation, lifecycle journeys and personalisation that lift retention and lifetime value.
Open fileMarket, competitor, audience and AI search intelligence that informs confident decisions.
Open fileBudget allocation, testing frameworks and measurement across search, social and affiliates.
Open fileShow concept, guests, distribution and clips that build authority and fuel your content.
Open file
Target: the AI answerYour customers ask ChatGPT, Perplexity, Gemini and Google AI Overviews before they click a link. GEO and AEO make sure those systems understand your brand, trust your content and recommend you.
Question-led pages, direct answers and structured data AI systems can read and quote.
Digital PR and expert commentary in the publications AI assistants rely on.
The same accurate facts about your brand across your site, profiles, reviews and partners.
Original research, first-hand reviews and named experts worth citing.
From a strategy sprint to a seat on the board, every engagement has a clear scope, clear outputs and one accountable senior lead.
Senior marketing leadership on a part-time basis. We set the strategy, lead your team and agencies, report to the CEO and board, and stay accountable for results. Built for scale-ups, founder-led and PE-backed businesses that need a CMO's thinking without a full-time hire.
A fixed-scope project to create a strategy for one or more channels, such as SEO and content, social and community, or CRM. You get a clear plan, practical tools and a handover your team can run with.
Ongoing, hands-on delivery for brands that want the work done, not just planned. A monthly retainer covers agency-style execution across the channels you choose, such as social media management, SEO, content production, CRM and paid media, with senior oversight, a fixed monthly scope and regular reporting.
Full leadership cover when a marketing leader leaves, during a restructure, a launch or a market entry. We keep delivery moving, steady the team and set up the next permanent leader to succeed.
An independent, commercially minded marketing voice at board level. We challenge and support the executive team on growth, brand, acquisition and what AI really means for marketing.
An independent review of a company's marketing and growth engine for investors, acquirers or boards: channel performance, brand health, customer economics, team capability, risks and the realistic opportunity.
Agent Kelly brings New York energy, LA storytelling and UK style to build content, SEO, social, community, paid media, influencer, affiliate and PR functions for global consumer brands, regulated operators and challenger start-ups.
Our founder has judged the London Affiliate Conference and co-presented with a Google global search leader in London. Agent Kelly puts that experience on call.
When Virgin Media and LinkedIn ran VOOM, their national competition for start-ups, Bernadette was chosen from thousands of applicants as the only digital marketing expert on the advisory panel.
She mentored the finalists through the competition and helped choose the winner, judging each business on the things that matter to investors: a clear proposition, a credible route to market and a plan to grow.
Bernadette has been interviewed by and written for business, marketing and iGaming publications on SEO, affiliates, social media and growth.
Practical guidance on AI search, iGaming, crypto and regulated marketing, sourced from the regulators and platforms themselves. Read all articles.
What the September 2026 spam update means for slots and poker sites that cover the same games, rules and bonuses, and how to strengthen top pages and consolidate the rest.
Read the article
How Kalshi and Polymarket grew so fast, how affiliate sites and creators send them traffic, and why the UK is a different game.
Read the article
What Google's own guidance and the original GEO research say about earning citations in AI Overviews, AI Mode and AI assistants.
Read the articleA fractional CMO is a senior marketing leader who works with your business part-time, usually for a set number of days each month. You get board-level strategy, team leadership and accountability for results without the cost of a full-time executive hire.
Founders, CEOs, boards and investors who need senior marketing thinking quickly. Typical clients are scale-ups without a CMO, businesses between marketing leaders, PE-backed companies preparing for growth or exit, and teams that need an expert view on a specific channel.
Generative engine optimisation (GEO) helps AI assistants such as ChatGPT, Perplexity and Gemini understand, trust and cite your brand. Answer engine optimisation (AEO) helps your content become the direct answer in AI Overviews, featured snippets and voice search. Both are built into every Agent Kelly strategy.
No. iGaming, crypto and esports are areas of deep experience, but we also work with eCommerce, retail, B2B, sport, media and other regulated or consumer brands.
We are based in Manchester and work with clients across the UK, Europe and North America, remotely and on site when it helps.
Send a short note about your business and what you need. We will arrange a briefing call, and if there is a fit we will send a clear proposal with scope, timings and fees.
Tell us where the business is heading and what is getting in the way. We will reply within two working days with an honest view on whether, and how, we can help.
